For more than 50 years, Sqwincher has been a trusted leader in hydration solutions for industrial workers. As the brand entered a new era of digital marketing, I helped bring that legacy into a modern social media landscape.

I developed and managed full social media content calendars, creating strategic campaigns and platform-specific content to expand the brand’s reach. I launched and grew Sqwincher’s TikTok presence from zero to 1,900 followers and produced video content that generated more than 20,000 views. I also built a drip email campaign from start to finish that continues to perform above industry benchmarks and has generated more than 400 qualified leads.

Through consistent, audience-focused storytelling and organic strategy, these efforts helped modernize the brand’s voice and strengthen its digital presence. The results included a 160% increase in brand awareness, a 10-point increase in Net Promoter Score, and more than 83,000 organic website visitors driven from social media, demonstrating the impact of a strong, integrated digital marketing strategy.